Short, practical writing about websites, copy, domains and launching — no jargon, no theory, nothing that needs a developer.
Most homepages open with a mission statement when the visitor is still trying to work out what you sell. Here's what belongs at the top instead, and what can wait until someone scrolls.
Most owners plan to sort out the website when things go quiet, then discover the quiet months are exactly when they've forgotten what customers asked and have nothing good to photograph. Here's what to fix while the phone is still ringing.
Aug 21, 2026 · 11 min read
Most restaurant and food truck menu pages are built for the owner, not the hungry person holding a phone. Here's how to structure yours so people can decide what they want in under a minute.
Aug 21, 2026 · 7 min read
You already know which businesses you lose work to. Looking hard at their websites, the way a customer would, usually shows you a handful of specific gaps that have nothing to do with how your site looks.
Aug 21, 2026 · 8 min read
Most About pages are a paragraph of company history followed by a stock photo of a handshake, and they lose work every week. Here's how to write one that answers the question a nervous buyer is actually asking.
Aug 21, 2026 · 7 min readMost homepages open with a mission statement when the visitor is still trying to work out what you sell. Here's what belongs at the top instead, and what can wait until someone scrolls.
Aug 21, 2026 · 4 min read
Most plumbers lose work to a competitor with a mediocre website simply because they don't have one at all. Here's how to use an AI site builder to get a real, bookable plumbing site live between jobs.
Aug 21, 2026 · 7 min readDescribe your business in a sentence and see the whole site before you pay for anything.
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